Marketer – International Marketing Mgt. – IBUS Exam

Twitter - Quiz Tutors
A marketer alters a firm's marketing promotion strategy to overcome high levels of resistance to a new product. A cultural aspect that contributes to trying new products and taking risks is:
Facebook - Quiz Tutors

U.S.-Based Marketers, Local Partners, Marketer, International Marketing Mgt. – IBUS Exam

The key terms in this International Marketing course include U.S.-Based Marketers, Local Partners, Marketing Promotion Strategy, Uncertainty Avoidance, Marketer – International Marketing Mgt. – IBUS Exam


In dealing with language problems abroad, U.S.-based marketers may find that :

it is best to rely on a local partners or resources to help them communicate.

they have no language problems as long as they are marketing only industrial products.

it is best to rely on a U.S. advertising agency to get their message across to foreign consumers.

as long as the consumers in the foreign market speak the same language, there won’t be any problems.


A marketer alters a firm’s marketing promotion strategy to overcome high levels of resistance to a new product. A cultural aspect that contributes to trying new products and taking risks is:

religion.

long-term orientation.

aesthetics.

uncertainty avoidance.


What are best practices in product testing for global firms?

To subcontract testing to an outside company so product testing is done as a “blind test”

To centralize product testing to better coordinate and get products to market faster

To test in multiple countries to ensure products meet national requirements and consumer needs

To subcontract testing to an outside company to decrease testing time and get products to market faster


The process of taking the ratio between the known market size of a product and an economic indicator such as personal income in one country, and applying that ratio to another country’s personal income statistic assists in determining the market potential is known as

estimation by cluster analysis.

estimation by analogy.

multiple factor estimator.

trend analysis estimator.


In dealing with language problems abroad, U.S.-based marketers may find that :

it is best to rely on a local partners or resources to help them communicate.

they have no language problems as long as they are marketing only industrial products.

it is best to rely on a U.S. advertising agency to get their message across to foreign consumers.

as long as the consumers in the foreign market speak the same language, there won’t be any problems.


A marketer alters a firm’s marketing promotion strategy to overcome high levels of resistance to a new product. A cultural aspect that contributes to trying new products and taking risks is:

religion.

long-term orientation.

aesthetics.

uncertainty avoidance.