Exam 2 Digital Marketing & Social Organization – Ecommerce
This exam is about Digital Marketing & Social Organization – Ecommerce.
_______ generally includes all purchasing activities, plus the monitoring of all elements of purchase transactions.
Procurement – correct
_______ activities include managing the inbound movements of materials and supplies and the outbound movements of finished goods and services.
Logistics – correct
The classic objective of ____ is to provide the right goods in the right quantities in the right place at the right time.
logistics – correct
One trend that is becoming clear in purchasing, logistics, and support activities is the shift away from hierarchical structures toward what type of structures?
network – correct
The Web is enabling the shift from hierarchical to network forms of _____.
economic organization – correct
With respect to EDIs, the two businesses that exchange information are called?
trading partners – correct
Firms that exchange data in specific standard formats are said to be ____.
EDI compatible – correct
What is the name of the coordinating body for standards in the U.S. since 1918?
ANSI – correct
In 1979, ANSI chartered a new committee to develop uniform EDI standards. This committee is called the ____.
ASC X12 – correct
To use the services of a VAN, a company must install what kind of software that is compatible with the VAN?
EDI Translator – correct
What allows trading partners to pass messages through the VAN instead of connecting their computers directly to each other?
Indirect connection EDI – correct
Direct connection EDI
The long-term relationships that are created among participants in the supply chain are called ____.
supply alliances – correct
Businesses that engage in supply chain management work to establish long-term relationships with a small number of very capable suppliers called ____.
tier-one suppliers – correct
A(n) ____ has a password-protected entrance and offers negotiated price reductions on a limited selection of products.
customer portals marketplace
private store – correct
What is the name of a Web site that allows individuals to create and publish a profile, create a list of other users with whom they share a connection (or connections), control that list, and monitor similar lists made by other users?
social networking – correct
The trend toward having readers help write the online newspaper is called ____ journalism.
participatory – correct
The earliest written records of auctions are from Babylon and date from ____ B.C.
500 – correct
In some auctions, ____, employed by the seller or the auctioneer, can make bids on behalf of the seller.
shill bidders – correct
An English auction is sometimes called a(n) ____ because the bids are publicly announced.
open auction – correct
The ____ auction is a form of open auction in which bidding starts at a high price and drops until a bidder accepts the price.
Dutch – correct
In a first-price sealed-bid auction, the ____ bidder wins.
highest – correct
In a(n) ____ auction, buyers and sellers each submit combined price-quantity bids to an auctioneer.
double – correct
The New York Stock Exchange conducts ____ auctions of stocks and bonds in which the auctioneer, called a specialist, manages the market for a particular stock or bond issue.
sealed-bid double – correct
In an auction, what is the name of a third-party service which can be used to hold the buyer’s payment until he or she receives and is satisfied with the purchased item?
escrow – correct
Large companies sometimes have ____ who find buyers for unusable inventory items.
liquidation specialists – correct
Smaller businesses often sell their unusable and excess inventory to ____, which are firms that find buyers for these items.
liquidation brokers – correct
inventory removal services
_______ mark the range of culture and reach of applicable laws very clearly.
Territorial borders – correct
The ability of a government to exert control over a person or corporation is called ____.
jurisdiction – correct
The level of power asserted by a government is limited to that which is accepted by the culture that exists within its ____ boundaries.
geographic – correct
In the United States, federal courts have ____ over issues governed by federal law.
subject-matter jurisdiction – correct
The details of ____ vary from state to state, but generally create personal jurisdiction over nonresidents who transact business or commit tortious acts in the state.
long-arm statutes – correct
A(n) ____ is a commitment with certain terms made to another party.
offer – correct
A ____ is the expression of willingness to take an offer, including all of its stated terms.
acceptance – correct
A ____ can be formed by two or more parties that act as if a contract exists, even if no contract has been written and signed.
implied contract – correct
A ____ is any symbol executed or adopted for the purpose of authenticating a writing.
signature – correct
A ____ is a statement declaring that the seller will not honor some or all implied warranties.
warranty disclaimer – correct
____ occurs when owner information maintained by a public domain registrar is changed in the registrar’s database to reflect a new owner’s name and business address.
Domain name ownership change – correct
A ____ is a digital code or stream embedded undetectably in a digital image or audio file.
watermark – correct
A(n) ____ is assessed on the amount of value added at each stage of production.
VAT – correct
A ____ page is an unchanging page retrieved from a file on a Web server.
static – correct
Which of the following continually conducts surveys to tally the number of Web sites in existence and measure the relative popularity of Internet Web server software?
Netcraft – correct
A ____ is a program that attaches itself to another program and can cause damage when the host program is activated.
computer virus – correct
____ is also known as unsolicited commercial e-mail.
Spam – correct
A ____ spam filter examines From addresses and compares them to a list of known good sender addresses.
white list – correct
____ sends data packets to every computer on the path between one computer and another and clocks the packet’s round-trip times.
Tracert – correct
____ programs calculate and display the number of hops between computers and the time it takes to traverse the entire one-way path between machines.
Route-tracing – correct
An FTP connection to a computer on which the user has an account is called ____ FTP.
full-privilege – correct
A ____ file is a file on a Web site that is not linked to any page.
orphan – correct
____ is the number of HTTP requests that a particular hardware and software combination can process in a unit of time.
Throughput – correct
What is the name of a gathering place for people and businesses that does not have a physical existence?
online community – correct