Digital Marketing & Social Organization – Ecommerce

Exam 2 Digital Marketing & Social Organization – Ecommerce

This exam is about Digital Marketing & Social Organization – Ecommerce.


_______ generally includes all purchasing activities, plus the monitoring of all elements of purchase transactions.

Procurement – correct

Logistics

Logistics

Sales


_______ activities include managing the inbound movements of materials and supplies and the outbound movements of finished goods and services.

Procurement

Logistics – correct

Production

Transaction


The classic objective of ____ is to provide the right goods in the right quantities in the right place at the right time.

procurement

logistics – correct

transaction processing

production


One trend that is becoming clear in purchasing, logistics, and support activities is the shift away from hierarchical structures toward what type of structures?

vertical

horizontal

network – correct

matrix


The Web is enabling the shift from hierarchical to network forms of _____.

economic organization – correct

social organization

community organization

relationship management


With respect to EDIs, the two businesses that exchange information are called?

interaction monitors

hand-shakers

trading partners – correct

collaborators


Firms that exchange data in specific standard formats are said to be ____.

standard codes

EDI compatible – correct

protocol

common


What is the name of the coordinating body for standards in the U.S. since 1918?

ACM

IEEE

ANSI – correct

DPMA


In 1979, ANSI chartered a new committee to develop uniform EDI standards. This committee is called the ____.

ASC X12 – correct

TSC X15

IEEE 2321

ASE A23


To use the services of a VAN, a company must install what kind of software that is compatible with the VAN?

network compiler

LAN interpreter

EDI Translator – correct

VAN router


What allows trading partners to pass messages through the VAN instead of connecting their computers directly to each other?

Indirect connection EDI – correct

Direct connection EDI

Loop EDI

VAN EDI


The long-term relationships that are created among participants in the supply chain are called ____.

quality partners

JIT alliances

supply alliances – correct

joint suppliers


Businesses that engage in supply chain management work to establish long-term relationships with a small number of very capable suppliers called ____.

tier-one suppliers – correct

primary suppliers

secondary suppliers

supply alliances


A(n) ____ has a password-protected entrance and offers negotiated price reductions on a limited selection of products.

customer portals marketplace

public marketplace

private store – correct

independent exchange


What is the name of a Web site that allows individuals to create and publish a profile, create a list of other users with whom they share a connection (or connections), control that list, and monitor similar lists made by other users?

social commerce

electronic commerce

social networking – correct

social medium


The trend toward having readers help write the online newspaper is called ____ journalism.

participatory – correct

peer

social

collective


The earliest written records of auctions are from Babylon and date from ____ B.C.

100

500 – correct

400

2000


In some auctions, ____, employed by the seller or the auctioneer, can make bids on behalf of the seller.

shill bidders – correct

faux bidders

auction agents

auction dealers


An English auction is sometimes called a(n) ____ because the bids are publicly announced.

open auction – correct

double auction

reverse auction

semi-open auction


The ____ auction is a form of open auction in which bidding starts at a high price and drops until a bidder accepts the price.

English

Dutch – correct

Spanish

French


In a first-price sealed-bid auction, the ____ bidder wins.

highest – correct

second highest

second lowest

lowest


In a(n) ____ auction, buyers and sellers each submit combined price-quantity bids to an auctioneer.

sealed-bid

Dutch

English

double – correct


The New York Stock Exchange conducts ____ auctions of stocks and bonds in which the auctioneer, called a specialist, manages the market for a particular stock or bond issue.

sealed-bid double – correct

first-price sealed

second-price sealed-bid

open-cry double


In an auction, what is the name of a third-party service which can be used to hold the buyer’s payment until he or she receives and is satisfied with the purchased item?

insurance

risk management

escrow – correct

guarantee


Large companies sometimes have ____ who find buyers for unusable inventory items.

liquidation specialists – correct

inventory specialists

accountants

auditors


Smaller businesses often sell their unusable and excess inventory to ____, which are firms that find buyers for these items.

inventory specialists

liquidation brokers – correct

inventory removal services

secondary marketers


_______ mark the range of culture and reach of applicable laws very clearly.

Territorial borders – correct

Culture lines

Ethical standards

Online borders


The ability of a government to exert control over a person or corporation is called ____.

subjugation

jurisdiction – correct

legitimacy

notice


The level of power asserted by a government is limited to that which is accepted by the culture that exists within its ____ boundaries.

geographic – correct

cultural

ethical

virtual


In the United States, federal courts have ____ over issues governed by federal law.

subject-matter jurisdiction – correct

personal jurisdiction

notice

legitimacy


The details of ____ vary from state to state, but generally create personal jurisdiction over nonresidents who transact business or commit tortious acts in the state.

subject-matter jurisdiction

long-arm statutes – correct

statewide jurisdiction

forum selection


A(n) ____ is a commitment with certain terms made to another party.

contract

offer – correct

acceptance

consideration


A ____ is the expression of willingness to take an offer, including all of its stated terms.

judicial comity

tort

acceptance – correct

consideration


A ____ can be formed by two or more parties that act as if a contract exists, even if no contract has been written and signed.

offer

implied contract – correct

subordinate contract

virtual contract


A ____ is any symbol executed or adopted for the purpose of authenticating a writing.

stamp

icon

mark

signature – correct


A ____ is a statement declaring that the seller will not honor some or all implied warranties.

invalid contract

unsigned warranty

warranty disclaimer – correct

warranty negation


____ occurs when owner information maintained by a public domain registrar is changed in the registrar’s database to reflect a new owner’s name and business address.

Trademark infringement

Product disparagement

Domain name ownership change – correct

Signatory change


A ____ is a digital code or stream embedded undetectably in a digital image or audio file.

validation code

watermark – correct

cookie

patent


A(n) ____ is assessed on the amount of value added at each stage of production.

VAT – correct

import tariff

property tax

transaction tax


A ____ page is an unchanging page retrieved from a file on a Web server.

static – correct

stable

home

linked


Which of the following continually conducts surveys to tally the number of Web sites in existence and measure the relative popularity of Internet Web server software?

Netscape

Microsoft

Netcraft – correct

CNN


A ____ is a program that attaches itself to another program and can cause damage when the host program is activated.

e-mail filter

challenge-response

computer virus – correct

dead link


____ is also known as unsolicited commercial e-mail.

Spam – correct

CGI

VPN

Java


A ____ spam filter examines From addresses and compares them to a list of known good sender addresses.

black list

full-privilege

Tracert

white list – correct


____ sends data packets to every computer on the path between one computer and another and clocks the packet’s round-trip times.

Telnet

Tracert – correct

Ping

Finger


____ programs calculate and display the number of hops between computers and the time it takes to traverse the entire one-way path between machines.

Route-tracing – correct

Connectivity verification

Benchmarking

Link Checker


An FTP connection to a computer on which the user has an account is called ____ FTP.

full-privilege – correct

guest

dynamic

anonymous


A ____ file is a file on a Web site that is not linked to any page.

lost

index

orphan – correct

independent


____ is the number of HTTP requests that a particular hardware and software combination can process in a unit of time.

Output

Throughput – correct

capability

Tracert capacity


What is the name of a gathering place for people and businesses that does not have a physical existence?

meetup

lock-in community

online community – correct

escrow service


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