Exam 2 Digital Marketing & Social Organization – Ecommerce
This exam is about Digital Marketing & Social Organization – Ecommerce.
_______ generally includes all purchasing activities, plus the monitoring of all elements of purchase transactions.
Procurement – correct
Logistics
Logistics
Sales
_______ activities include managing the inbound movements of materials and supplies and the outbound movements of finished goods and services.
Procurement
Logistics – correct
Transaction
The classic objective of ____ is to provide the right goods in the right quantities in the right place at the right time.
procurement
logistics – correct
transaction processing
production
One trend that is becoming clear in purchasing, logistics, and support activities is the shift away from hierarchical structures toward what type of structures?
vertical
network – correct
matrix
The Web is enabling the shift from hierarchical to network forms of _____.
economic organization – correct
social organization
community organization
relationship management
With respect to EDIs, the two businesses that exchange information are called?
interaction monitors
hand-shakers
trading partners – correct
collaborators
Firms that exchange data in specific standard formats are said to be ____.
standard codes
EDI compatible – correct
protocol
common
What is the name of the coordinating body for standards in the U.S. since 1918?
ACM
IEEE
ANSI – correct
DPMA
In 1979, ANSI chartered a new committee to develop uniform EDI standards. This committee is called the ____.
ASC X12 – correct
TSC X15
IEEE 2321
ASE A23
To use the services of a VAN, a company must install what kind of software that is compatible with the VAN?
network compiler
LAN interpreter
EDI Translator – correct
VAN router
What allows trading partners to pass messages through the VAN instead of connecting their computers directly to each other?
Indirect connection EDI – correct
Direct connection EDI
Loop EDI
VAN EDI
The long-term relationships that are created among participants in the supply chain are called ____.
quality partners
JIT alliances
supply alliances – correct
joint suppliers
Businesses that engage in supply chain management work to establish long-term relationships with a small number of very capable suppliers called ____.
tier-one suppliers – correct
primary suppliers
secondary suppliers
supply alliances
A(n) ____ has a password-protected entrance and offers negotiated price reductions on a limited selection of products.
customer portals marketplace
public marketplace
private store – correct
independent exchange
What is the name of a Web site that allows individuals to create and publish a profile, create a list of other users with whom they share a connection (or connections), control that list, and monitor similar lists made by other users?
social commerce
electronic commerce
social networking – correct
social medium
The trend toward having readers help write the online newspaper is called ____ journalism.
participatory – correct
peer
social
collective
The earliest written records of auctions are from Babylon and date from ____ B.C.
100
500 – correct
400
2000
In some auctions, ____, employed by the seller or the auctioneer, can make bids on behalf of the seller.
shill bidders – correct
faux bidders
auction agents
auction dealers
An English auction is sometimes called a(n) ____ because the bids are publicly announced.
open auction – correct
double auction
reverse auction
semi-open auction
The ____ auction is a form of open auction in which bidding starts at a high price and drops until a bidder accepts the price.
English
Dutch – correct
Spanish
French
In a first-price sealed-bid auction, the ____ bidder wins.
highest – correct
second highest
second lowest
lowest
In a(n) ____ auction, buyers and sellers each submit combined price-quantity bids to an auctioneer.
sealed-bid
Dutch
English
double – correct
The New York Stock Exchange conducts ____ auctions of stocks and bonds in which the auctioneer, called a specialist, manages the market for a particular stock or bond issue.
sealed-bid double – correct
first-price sealed
second-price sealed-bid
open-cry double
In an auction, what is the name of a third-party service which can be used to hold the buyer’s payment until he or she receives and is satisfied with the purchased item?
insurance
risk management
escrow – correct
guarantee
Large companies sometimes have ____ who find buyers for unusable inventory items.
liquidation specialists – correct
inventory specialists
accountants
auditors
Smaller businesses often sell their unusable and excess inventory to ____, which are firms that find buyers for these items.
inventory specialists
liquidation brokers – correct
inventory removal services
secondary marketers
_______ mark the range of culture and reach of applicable laws very clearly.
Territorial borders – correct
Culture lines
Ethical standards
Online borders
The ability of a government to exert control over a person or corporation is called ____.
subjugation
jurisdiction – correct
legitimacy
notice
The level of power asserted by a government is limited to that which is accepted by the culture that exists within its ____ boundaries.
geographic – correct
cultural
ethical
virtual
In the United States, federal courts have ____ over issues governed by federal law.
subject-matter jurisdiction – correct
personal jurisdiction
notice
legitimacy
The details of ____ vary from state to state, but generally create personal jurisdiction over nonresidents who transact business or commit tortious acts in the state.
subject-matter jurisdiction
long-arm statutes – correct
statewide jurisdiction
forum selection
A(n) ____ is a commitment with certain terms made to another party.
contract
offer – correct
acceptance
consideration
A ____ is the expression of willingness to take an offer, including all of its stated terms.
judicial comity
tort
acceptance – correct
consideration
A ____ can be formed by two or more parties that act as if a contract exists, even if no contract has been written and signed.
offer
implied contract – correct
subordinate contract
virtual contract
A ____ is any symbol executed or adopted for the purpose of authenticating a writing.
stamp
icon
mark
signature – correct
A ____ is a statement declaring that the seller will not honor some or all implied warranties.
invalid contract
unsigned warranty
warranty disclaimer – correct
warranty negation
____ occurs when owner information maintained by a public domain registrar is changed in the registrar’s database to reflect a new owner’s name and business address.
Trademark infringement
Product disparagement
Domain name ownership change – correct
Signatory change
A ____ is a digital code or stream embedded undetectably in a digital image or audio file.
validation code
watermark – correct
cookie
patent
A(n) ____ is assessed on the amount of value added at each stage of production.
VAT – correct
import tariff
property tax
transaction tax
A ____ page is an unchanging page retrieved from a file on a Web server.
static – correct
stable
home
linked
Which of the following continually conducts surveys to tally the number of Web sites in existence and measure the relative popularity of Internet Web server software?
Netscape
Microsoft
Netcraft – correct
CNN
A ____ is a program that attaches itself to another program and can cause damage when the host program is activated.
e-mail filter
challenge-response
computer virus – correct
dead link
____ is also known as unsolicited commercial e-mail.
Spam – correct
CGI
VPN
Java
A ____ spam filter examines From addresses and compares them to a list of known good sender addresses.
black list
full-privilege
Tracert
white list – correct
____ sends data packets to every computer on the path between one computer and another and clocks the packet’s round-trip times.
Telnet
Tracert – correct
Ping
Finger
____ programs calculate and display the number of hops between computers and the time it takes to traverse the entire one-way path between machines.
Route-tracing – correct
Connectivity verification
Benchmarking
Link Checker
An FTP connection to a computer on which the user has an account is called ____ FTP.
full-privilege – correct
guest
dynamic
anonymous
A ____ file is a file on a Web site that is not linked to any page.
lost
index
orphan – correct
independent
____ is the number of HTTP requests that a particular hardware and software combination can process in a unit of time.
Output
Throughput – correct
capability
Tracert capacity
What is the name of a gathering place for people and businesses that does not have a physical existence?
meetup
lock-in community
online community – correct
escrow service