Customer Marketing Management – Ecommerce

Exam 1 Customer Marketing Management – Ecommerce

This exam is about Customer Marketing Management – Ecommerce.


Consumer shopping on the Web is often called ____.

B2C – correct

B2B

B2G

e-procurement


The group of logical, related, and sequential activities and transactions in which businesses engage are often collectively referred to as business ____.

services

communications

processes – correct

logistics


Some researchers define a fourth category of electronic commerce called ____, which includes individuals who buy and sell items among themselves.

C2B

C2C – correct

B2B

B2C


A(n) ____ is an independent firm that offers connection and transaction-forwarding services to buyers and sellers engaged in EDI.

EFT

LAN

VAN – correct

ERP


A good example of a company that sells its products to other businesses rather than to consumers is_____.

Buy USA.com

Amazon.com

Sohu.com

Intel – correct


What is the name of a specific collection of business processes used to identify customers, market to those customers, and generate sales to those customers?

value-added network

revenue model – correct

industry value chain

strategic alliance


The combination of store design, layout, and product display knowledge is called ____.

business transaction

service

business process

merchandising- correct


In a ____, companies coordinate their strategies, resources, and skill sets by forming long-term, stable relationships with other companies and individuals based on shared purposes.

business model

market economic structure

network economic structure – correct

value system


Strategic partnerships occurring between or among companies operating on the Internet are called ____.

virtual companies – correct

strategic alliances

virtual partnerships

economic structure


What does the acronym SWOT stand for?

strengths, weaknesses, opportunities, and threats – correct

supply, wealth, occupations, and threats

supply, weaknesses, opportunities, and testing

strengths, wealth, occupations, and testing


In the mid-1990s, ____ used a SWOT analysis to create a business strategy that helped it become a strong competitor in its industry value chain.

Acer Computer

NEC computer

Dell computer – correct

HP Computer


The combination of telephone lines and the closed switches that connect them to each other is called a ____.

circuit – correct

LAN

WAN

pathway


Routers and the telecommunications lines connecting them are collectively referred to as ____.

Internet routers

backbone routers

the internet backbone – correct

an asynchronous backbone


A(n) ____ does not extend beyond the boundaries of a particular organization.

Internet

extranet

ARPANET

intranet – correct


A(n) ____ is like a separate, covered commuter lane on a highway (the Internet) in which passengers are protected from being seen by the vehicles traveling in the other lanes.

IAP

IP wrapper

extranet

VPN – correct


What determines how the sending device indicates that it has finished sending a message, and how the receiving device indicates that it has received the message?

Protocols – correct

Routers

Adapters

Bridges


In networking applications, an 8-bit number is often called a(n) ____.

bit

netbit

piconet

octet – correct


Network engineers have devised a number of stopgap techniques to stretch the supply of IP addresses. One of the most popular techniques is?

sub-blocking

piconetting

subnetting – correct

subletting


A computer called a ____ converts private IP addresses into normal IP address when it forwards packets from those computers to the Internet.

routing algorithm device

subnet translation device

network address translation device – correct

private network device


IPv6 uses a ___ number for addresses.

256-bit

128-bit – correct

56-bit

32-bit


What specifies the format of a mail message and describes how mail is to be administered on the e-mail server and transmitted on the Internet?

SMTP – correct

TCP/IP

MIME

POP


What lets users create and manipulate e-mail folders and individual e-mail messages while the messages are still on the e-mail server?

IMAP – correct

SMTP

MIME

POP


What is a set of rules for handling binary files, such as word-processing documents, spreadsheets, photos, or sound clips, that are attached to e-mail messages?

IMAP

SMTP

POP

MIME – correct


The combination of the protocol name and the domain name is called?

HTTP

URO

URL – correct

URT


HTML was developed by?

ARPANET

Ted Nelson

Tim Berners-Lee – correct

NSF


What was the first Web browser that became widely available for personal computers?

Netscape

Mosaic – correct

Compuserv

Network Explorer


What are sets of words that are assigned to specific IP addresses?

URLs

Octets

Piconets

Domain names – correct


What is an example of a company that operates as a Web-based deep discounter?

Overstock.com – correct

Sears

Eddie Bauer

Lands’ End


The ____ of a Web site is its ability to keep visitors at the site and attract repeat visitors.

image

usability

stickiness – correct

presence


The New York Times and The Wall Street Journal use the ____ revenue model.

fee-for-service

advertising-supported

information sales

advertising-subscription mixed – correct


Which company is owned by Sabre, and was based on the Sabre computer system that traditional travel agencies used to book flights and hotel rooms.

Orbitz

Priceline

Travelocity – correct

Expedia


Which revenue models range from games and entertainment to financial advice and the professional services of accountants, lawyers, and physicians?

Catalog

Fee-for-service – correct

Mail order

Fee-for-transaction


What has been one of the main forces preventing U.S. professionals from extending their practices on the Web?

Fulfillment managers

Catalog models

Stakeholders

State laws – correct


Creating an effective ____ can be critical even for the smallest and newest firms operating on the Web.

web presence – correct

virtual model

disintermediation

E-zine


A seller can create value in a customer relationship by nurturing the customer’s trust and developing it into ____.

a brief conversation

an e-mail list

a chat room session

loyalty – correct


What is an important element of creating an effective Web presence?

Disintermediation

Usability – correct

mass media

Cannibalization


In the ____ approach, firms prepare advertising and promotional materials about the firm and its products or services and broadcast them to potential customers.

mass media – correct

personal contact

reaching

prospecting


What refers to markets that are too small to justify a mass media campaign, yet too large to cover using personal contact?

Usability testing

Mass media

Address media

The hard middle – correct


The four Ps of marketing include ____.

product, principle, place, and price

product, principle, promotion, and price

product, place, promotion and price – correct

principle, price, place and promotion


The Web is a(n) ____ step between mass media and personal contact.

first

virtual

intermediate – correct

mandatory


A ____ is the part of a Web site that keeps track of selected items for purchase and automates the purchasing process.

padlock

shopping cart – correct

marketspace

trigger word


One group of active Internet users, ____, are intensive users of chat rooms, instant messaging services, electronic greeting card sites, and Web-based e-mail.

surfers

routiners

sportsters

connectors – correct


Customers who return to the site one or more times after making their first purchases are called ____.

crawlers

retained customers – correct

sponsors

shoppers


A(n) ____ occurs when a visitor requests a page from the Web site.

page load

index

page access

visit – correct


The marketing strategy that includes the practice of sending e-mail messages to people who have requested information on a particular topic or product is part of ____ marketing.

conversion

active

permission – correct

passive


The ____ rate of an advertising method is the percentage of recipients who respond to an ad or promotion.

conversion – correct

trigger

click-through

retention


The information that a Web site can gather about its visitors is called a(n) ____.

occasion segmentation

ad view

clickstream – correct

marketing mix


Technology-enabled relationship management is often called ____.

domain name management

automated relationship management

relationship management

customer relationship management – correct


What is the first condition that must be met to create a product or service brand?

Perceived value

Product differentiation – correct

permission marketing

relevance


A(n) ____ saves the expense of handling inventory, advertising and promoting the product, and processing the transaction.

partner

web site

sponsor

affiliate – correct


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