Exam 1 Customer Marketing Management – Ecommerce
This exam is about Customer Marketing Management – Ecommerce.
Consumer shopping on the Web is often called ____.
B2C – correct
The group of logical, related, and sequential activities and transactions in which businesses engage are often collectively referred to as business ____.
processes – correct
Some researchers define a fourth category of electronic commerce called ____, which includes individuals who buy and sell items among themselves.
C2C – correct
A(n) ____ is an independent firm that offers connection and transaction-forwarding services to buyers and sellers engaged in EDI.
VAN – correct
A good example of a company that sells its products to other businesses rather than to consumers is_____.
Intel – correct
What is the name of a specific collection of business processes used to identify customers, market to those customers, and generate sales to those customers?
revenue model – correct
industry value chain
The combination of store design, layout, and product display knowledge is called ____.
In a ____, companies coordinate their strategies, resources, and skill sets by forming long-term, stable relationships with other companies and individuals based on shared purposes.
market economic structure
network economic structure – correct
Strategic partnerships occurring between or among companies operating on the Internet are called ____.
virtual companies – correct
What does the acronym SWOT stand for?
strengths, weaknesses, opportunities, and threats – correct
supply, wealth, occupations, and threats
supply, weaknesses, opportunities, and testing
strengths, wealth, occupations, and testing
In the mid-1990s, ____ used a SWOT analysis to create a business strategy that helped it become a strong competitor in its industry value chain.
Dell computer – correct
The combination of telephone lines and the closed switches that connect them to each other is called a ____.
circuit – correct
Routers and the telecommunications lines connecting them are collectively referred to as ____.
the internet backbone – correct
an asynchronous backbone
A(n) ____ does not extend beyond the boundaries of a particular organization.
intranet – correct
A(n) ____ is like a separate, covered commuter lane on a highway (the Internet) in which passengers are protected from being seen by the vehicles traveling in the other lanes.
VPN – correct
What determines how the sending device indicates that it has finished sending a message, and how the receiving device indicates that it has received the message?
Protocols – correct
In networking applications, an 8-bit number is often called a(n) ____.
octet – correct
Network engineers have devised a number of stopgap techniques to stretch the supply of IP addresses. One of the most popular techniques is?
subnetting – correct
A computer called a ____ converts private IP addresses into normal IP address when it forwards packets from those computers to the Internet.
routing algorithm device
subnet translation device
network address translation device – correct
private network device
IPv6 uses a ___ number for addresses.
128-bit – correct
What specifies the format of a mail message and describes how mail is to be administered on the e-mail server and transmitted on the Internet?
SMTP – correct
What lets users create and manipulate e-mail folders and individual e-mail messages while the messages are still on the e-mail server?
IMAP – correct
What is a set of rules for handling binary files, such as word-processing documents, spreadsheets, photos, or sound clips, that are attached to e-mail messages?
MIME – correct
The combination of the protocol name and the domain name is called?
URL – correct
HTML was developed by?
Tim Berners-Lee – correct
What was the first Web browser that became widely available for personal computers?
Mosaic – correct
What are sets of words that are assigned to specific IP addresses?
Domain names – correct
What is an example of a company that operates as a Web-based deep discounter?
Overstock.com – correct
The ____ of a Web site is its ability to keep visitors at the site and attract repeat visitors.
stickiness – correct
The New York Times and The Wall Street Journal use the ____ revenue model.
advertising-subscription mixed – correct
Which company is owned by Sabre, and was based on the Sabre computer system that traditional travel agencies used to book flights and hotel rooms.
Travelocity – correct
Which revenue models range from games and entertainment to financial advice and the professional services of accountants, lawyers, and physicians?
Fee-for-service – correct
What has been one of the main forces preventing U.S. professionals from extending their practices on the Web?
State laws – correct
Creating an effective ____ can be critical even for the smallest and newest firms operating on the Web.
web presence – correct
A seller can create value in a customer relationship by nurturing the customer’s trust and developing it into ____.
a brief conversation
an e-mail list
a chat room session
loyalty – correct
What is an important element of creating an effective Web presence?
Usability – correct
In the ____ approach, firms prepare advertising and promotional materials about the firm and its products or services and broadcast them to potential customers.
mass media – correct
What refers to markets that are too small to justify a mass media campaign, yet too large to cover using personal contact?
The hard middle – correct
The four Ps of marketing include ____.
product, principle, place, and price
product, principle, promotion, and price
product, place, promotion and price – correct
principle, price, place and promotion
The Web is a(n) ____ step between mass media and personal contact.
intermediate – correct
A ____ is the part of a Web site that keeps track of selected items for purchase and automates the purchasing process.
shopping cart – correct
One group of active Internet users, ____, are intensive users of chat rooms, instant messaging services, electronic greeting card sites, and Web-based e-mail.
connectors – correct
Customers who return to the site one or more times after making their first purchases are called ____.
retained customers – correct
A(n) ____ occurs when a visitor requests a page from the Web site.
visit – correct
The marketing strategy that includes the practice of sending e-mail messages to people who have requested information on a particular topic or product is part of ____ marketing.
permission – correct
The ____ rate of an advertising method is the percentage of recipients who respond to an ad or promotion.
conversion – correct
The information that a Web site can gather about its visitors is called a(n) ____.
clickstream – correct
Technology-enabled relationship management is often called ____.
domain name management
automated relationship management
customer relationship management – correct
What is the first condition that must be met to create a product or service brand?
Product differentiation – correct
A(n) ____ saves the expense of handling inventory, advertising and promoting the product, and processing the transaction.
affiliate – correct