Experiments Variable – Marketing Research Quiz 5

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Experiments Variable – Marketing Research Quiz 5

The key terms of Marketing Research include Experiments Variable.


Research projects involving experimental manipulations that are implemented in a natural environment (e.g., in a Target store) are called ____.

Secondary experiments

Primary experiments

Laboratory experiments

Field experiments – correct


All of the following are experimental design elements EXCEPT for the ____.

Manipulation of the dependent variable – correct

Control over extraneous variables

Selection and assignment of subjects to treatments

Manipulation of the independent variable


Experimental results that show that consumers purchased more when a store had bright blue lights than they did when the store had bright orange lights. However, when the lighting was low, there was no difference between blue and orange lights. This illustrates a(n) ____.

Interaction – correct

Synergy

Filter

Confound

Select True for this answer

True – correct

False


Experiments Variable – Marketing Research Quiz 5


Caroline is participating in an experimental study in which she is taking an herbal supplement and the researcher measures her perceived energy levels for several weeks. Although she doesn’t know it, the supplement she is given in the study does not contain the herb of interest. However, Caroline feels as though she has more energy than before, and she attributes it to the herbal supplement. This effect is called a(n) ____.

False positive

Maturation effect

Counterbalancing effect

Placebo effect – correct


When a researcher claims that the results of a test market in Indianapolis, Indiana will hold in a national rollout of the new product, this researcher is claiming ____.

Constant error

External validity – correct

The repeated measures effect

Internal validity


Which term refers to an alternative explanation beyond the experimental variables for any observed differences in the dependent variables?

Repeated measures

Randomization

Confound – correct

Interaction


In an experiment, the group not receiving the treatment being studied is called the ____.

Unit of analysis

Primary group

Experimental group

Control group – correct


Nikola is conducting a marketing experiment. He changes the background color of an existing ad from red to blue because he wants to see if color affects sales of the advertised product. In this example, the dependent variable is _______.

 Time

None of the above

Color

Sales – correct


Nikola is conducting a marketing experiment. He changes the background color of an existing ad from red to blue because he wants to see if color affects sales of the advertised product. In this example, the independent variable is _______.

Sales

None of the above

Color  – correct

Time


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