Experiments Variable – Marketing Research Quiz 5
The key terms of Marketing Research include Experiments Variable.
Research projects involving experimental manipulations that are implemented in a natural environment (e.g., in a Target store) are called ____.
Secondary experiments
Primary experiments
Laboratory experiments
Field experiments – correct
All of the following are experimental design elements EXCEPT for the ____.
Manipulation of the dependent variable – correct
Control over extraneous variables
Selection and assignment of subjects to treatments
Manipulation of the independent variable
Experimental results that show that consumers purchased more when a store had bright blue lights than they did when the store had bright orange lights. However, when the lighting was low, there was no difference between blue and orange lights. This illustrates a(n) ____.
Interaction – correct
Synergy
Filter
Confound
Select True for this answer
True – correct
False
Experiments Variable – Marketing Research Quiz 5
Caroline is participating in an experimental study in which she is taking an herbal supplement and the researcher measures her perceived energy levels for several weeks. Although she doesn’t know it, the supplement she is given in the study does not contain the herb of interest. However, Caroline feels as though she has more energy than before, and she attributes it to the herbal supplement. This effect is called a(n) ____.
False positive
Maturation effect
Counterbalancing effect
Placebo effect – correct
When a researcher claims that the results of a test market in Indianapolis, Indiana will hold in a national rollout of the new product, this researcher is claiming ____.
Constant error
External validity – correct
The repeated measures effect
Internal validity
Which term refers to an alternative explanation beyond the experimental variables for any observed differences in the dependent variables?
Repeated measures
Randomization
Confound – correct
Interaction
In an experiment, the group not receiving the treatment being studied is called the ____.
Unit of analysis
Experimental group
Control group – correct
Nikola is conducting a marketing experiment. He changes the background color of an existing ad from red to blue because he wants to see if color affects sales of the advertised product. In this example, the dependent variable is _______.
Time
None of the above
Color
Sales – correct
Nikola is conducting a marketing experiment. He changes the background color of an existing ad from red to blue because he wants to see if color affects sales of the advertised product. In this example, the independent variable is _______.
Sales
None of the above
Color – correct
Time